2021 global campaigns

IHG Hotels & Resorts

Open Up

your world

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Role: Creative directoR

supported by the Creative Services team at IHG

Talk about starting off the new year with a bang! IHG Hotels & Resorts boldly entered 2021 with a refreshed visual identity. Our new look coincided with the world's tentative rise out of the global pandemic. Travellers once again took to the roads and skies with a kindling passion to explore new and familiar places once again. One of our campaign themes — Open Up Your World — captured the spirit of this movmement, and infused much of the work my team did this year.

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There's more to see

IHG 2021 Global CampaignsView case study

IHG 2020 Global CampaignsProject type

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Greater Atlanta Rose SocietyProject type

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ⓒ 2023 Matthew Hensler