Branding, Website, events

Greater Atlanta Rose Society

Roses

on a mission

Role: Creative directoR + Design

Founded in 1957, the Greater Atlanta Rose Society is the oldest plant society in the Atlanta metropolitan area. Many members are consulting or master rosarians, certifications granted by the American Rose Society only after passing a rigorous horticulture test. This collective expert knowledge fuels their mission to educate the community on rose gardening and share advice with anyone in the metro area that requests it. I rebranded the rose society and pulled their new look and tone of voice into their public events, digital magazine, website, and social media.

New branding that includes a flexible logo system designed for diverse placements, a fresh color palette, and a unique type system to carry the content.

Concepts for merchandise.

Concept for when and if the rose society publishes a book of gardening advice (they should).

Concept featuring the logo on clothing.

The new Greater Atlanta Rose Society website.

Home page of the Greater Atlanta Rose Society website.

Small screen examples of the website.

A retrospective of covers from the custom designed digital newsletter.

A closer look at the digital-first newsletter.

Page spreads from the society's newsletter featuring custom layouts.

Home page update promoting the annual rose show and it's unique theme at the Atlanta Botanical Garden.

Social media samples used to promote the annual rose show.

ⓒ 2023 Matthew Hensler